Hi! 

My name is Lucille Houston and I'm an Australian born & breed girl living in Los Angeles. Family is everything to me....I'm married to my best friend of twelve years, Benjamin David Houston & we are blessed enough to have four beautiful babies together. Savannah Winter, Lexi Milan, Bailey Love & Blaze Benjamin.

 

 

Clean Cut Classic...

Clean Cut Classic...

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Its no secret that with the day and age we are living in, online shopping is becoming more and more popular.  I for one, love the idea of being able to put my feet up after a busy day when all the littles are in bed ....throwing on a good movie and be able to shop without having to step foot out the door!

When Esther was established in 2004 , Talita Estelle (  CEO & founder )  had a vision to provide the busy women of today with just that! A fun, effortless online shopping experience without having to leave the comfort of their own home. Combining her business savvy and love for fashion, Talita set her sights on launching what is now a thriving online hub selling fashion globally. 

If you know me, you know I love supporting the women in my life. It brings me genuine joy to see those around me succeed, and in my opinion we don't cheer each other on enough! When someone understands they are blessed and gifted for a reason and use their platform to kill it in business and make the world a better place. Im all about it! This weeks collaboration with Talita for Esther is an example of a girl[boss] who is doing all that and more.

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The website itself is visually beautiful with a modern flare and has a constant stream of new pieces introduced daily. With everything from clean cut classics (pictured wearing) to luxe bridal wear, bohemian in season styles and even homewares. There really is something for everyone. Beyond that, what I love is that Tailta believes that Esther is more than just a brand,  but rather a tool or a voice that is committed to help influence global social change.

One way they are making a difference is by donating $1 from every purchase through  I = change movement . You simply shop, then choose where you would like the percentage donated to,  ( of which there are a number of incredible organizations to choose from ) and thats it! super simple. You can even give over and above and be able to track the impact that you donation makes. Love that! 

It takes alot of courage to take the risk to step out and pursue what you are passionate about and what drew me to Talita  is that she is hardworking and passionate, and committed to making a difference in the world.  I was blessed enough to glean some wisdom from the CEO about her experience and journey with setting up a thriving company. Happy reading!

All my love,

Luc xx

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What began your passion for business / fashion? 

I have always had a love for fashion and have always been quite independent so combining my interest and turning it into a business seemed like a natural fit. 

What is your favorite thing about running your own business?

I love the flexibility and creativity that lends itself to being able to make decisions instantly without approvals. I have been fortunate enough to have only worked for myself. Can’t do it alone though, I’ve got an amazing team who share the “Esther” core values and vision which I have engrained into Esther from the very start.

What is the hardest part?  

One of the hardest challenges has been finding balance among all of the activities that call on my time and for which I am passionate about. I find that if I'm not centered and balanced, I negatively impacts those around me. 

Two years ago, I experienced burn out due to the long hours and non-stop demands of owning a business that consumed my heart and soul. While no part of me wanted to step out of the business, I knew ultimately it was in the best interest of the company for me to remove myself from the day to day until further notice. I pretty much fired myself for a year to allow that passion and spark I once possessed, to become re-ignited. Self-reflection during time away and follow through with implementable changes has allowed me to re-find my balance and bring my passion for the business back to life.

TALITA ESTELLE : CEO & FOUNDER   esther.com.au  / Entrepreneur

TALITA ESTELLE : CEO & FOUNDER  esther.com.au / Entrepreneur

How does your faith affect the way you run your business? 

My business sits within my greater purpose. I don’t see volunteering my time or my expertise as “giving back”; for me it is a way of life not separate from what I do in my “work” or in my “down-time”; it’s about reaching for an authenticity in how I live my values. I have built my life in an integrated way not solely based on economic efficiencies but on my values and success has followed.

Having success in my online retail fashion and lifestyle business (https://www.esther.com.au) means that I can donate $1 from every sale to i=change (http://www.iequalchange.com/brand/esther) . To date we have donated approximately $150,000.

What’s your #1 tip when it comes to fashion?

I would say to let the style of a garment make the statement vs making a statement with a lack of material (ie.extremely short skirts or plunging necklines). You can dress modestly and still achieve a sexy sophisticated look.  It's all about balance!  

 What is the biggest lesson you have learned in setting up your own business?

Initially, a big challenge was establishing brand awareness. Brand Awareness is key for establishing trust and credibility among consumers.  To overcome this, we utilised our social channels, specifically Instagram, Facebook and Pinterest to get our name out there. While people loved our clothes once they saw them on our digital platforms, the next issue we faced was getting customers to the stores. This was ultimately what led to the decision of going completely online – I didn’t want Esther to be kept within the walls of a brick and mortar store. Esther can now be found in homes all over the world.

What is one piece of advice you would give people when it comes to following your dreams & passions? 

I would say; keep the boldness in your heart and don’t worry what others think. Never set out toward a goal of solely attaining money, you absolutely must have the passion in your heart for the goal you are pursuing, or risk feeling uninspired, no amount of money can inspire like passion can.

Wearing :  Esther  Rene classic shirt. Jeans - Esther Chicago Jeans Watch- John Taylor 

photos by John Policarpio 

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